By Vahid David Delrahim
The United Nations observes World Water Day every March 22, upholding a convention that underscores the importance of universal access to freshwater for everyone on our planet. The annual recognition reminds people of the need for sustainable management of freshwater resources worldwide.
As Water Warriors, we treat World Water Day as a holiday right up there with the likes of Earth Day. We never forget that water is our planet’s most precious resource. Water is essential to life, yet, according to Water.org, 771 million people in the world – 1 in 10 – lack access to it. Drought has parched us for much of the past two decades in California. And 2022 has already clocked the driest February in our state for the past 128 years.
In their warrior mode, Bliss team members thrive on fighting water waste. They’re informed about the need to preserve and practice water savings at work, of course, but also at home with their families. Currently, they are sharing those practices on social media.
Together, at Bliss, we use cleaning technology that constantly monitors freshwater usage, keeping it down to approximately 24 gallons of freshwater used to wash each car and using 70% reclaimed water. We also donate a freshwater well to Wells Bring Hope each time we open a new car wash. The need in Western Africa for wells is dire, and the ability to provide them changes lives exponentially and for generations.
In my view, we’re ahead of the game at Bliss. We know that water conservation, or prudent water use, will be the norm soon. Possibly, it won’t be a choice. Our governor asked us to reduce urban water use by 15% over 2020 levels this past summer. But state water officials said we only achieved a 6.8% in November, compared with November 2020. We believe that’s because most people don’t know how to conserve water. They aren’t aware that taking shorter showers, not washing cars at home, shutting off the water when brushing teeth or shaving and exploring various ways to save water — without any life-altering changes — can help.
As we celebrate World Water Day and focus on the importance of freshwater, we’ll keep on as Water Warriors at Bliss and share what we learn as we go.